Department of e-business University of Belgrade, Faculty of organizational sciences
The 2023 International Conference on Marketing and Technologies (ICMarkTech ’23) was held at the Faculty of Economics and Management CZU Prague, between 30th November and 2nd December. The conference brought together researchers and practitioners from various fields of marketing and technology, and featured keynote speeches by Enrique Bigné and Professor Yogesh K Dwivedi.
One of the highlights of the conference was the Special session on Innovative Business Models and Applications for Smart Cities, hosted by Department for e-business from the Faculty of Organizational Sciences , University of Belgrade. The session showcased the latest research and innovations in the field of smart cities, covering topics such as urban mobility, energy efficiency, social inclusion, and digital transformation. The session attracted a diverse and enthusiastic audience, who engaged in lively discussions and feedback.
The session featured 7 presentations by authors from different countries such as :
- What is the Role of GIS in Shaping Marketing Approaches? A Systematic Review (Jacinto Estima,
Ana Estima) - Exploring the Factors Driving Smart Home Adoption: An Extension of the Unified Theory of
Acceptance and Use of Technology (Artur Strzelecki, Beata Kolny, Michał Kucia) - Digital twin city congestion management model as part smart mobility in GCC countries (Miloš
Durković, Demir Hadžić, Dušan Barać, Marijana Despotović-Zrakić, Zorica Bogdanović, Božidar
Radenković) - Who does the data belong to: Challenges of Implementing an Open Data Policy on a Metropolitan
City in Brazil (Eurico Vasconcelos, Mauricio Bezerra, Luiz Saboia) - A system for game-based smart tourism (Luka Petrović, Kristina Baščarević, Aleksa Miletić,
Danijela Stojanović, Zorica Bogdanovic) - Blockchain-based C2C business models in a smart city (Petar Lukovac, Milica Simić, Marija
Duranović, Miloš Radenković, Aleksandra Labus) - An e-business model for the fashion industry based on blockchain technologies and NFTs (Milica
Simić, Vukašin Despotović, Marko Suvajdžić, Tamara Naumović, Zorica Bogdanović)
