University of Belgrade, Faculty of organizational sciences

Department for e-business

Course Managing the development of digital products

  1. Topic name: Theoretical framework
    Topic contents: e-commerce ecosystems. Product management – definition and key elements. Key roles and processes in managing the development of digital products. the digital product strategy. Project management in e-business ecosystems. Planning the development of a digital product. Development management. Digital marketing. Sales and distribution, Maintenance and support. Cost management. Analytics and product metrics. Key concepts in the development of a digital product. The relationship between project and product management. Open Product Management Workflow.
    Literature: Materials in electronic form, available on the website of
  2. Topic name: Design thinking
    Topic contents: Introduction to Design Thinking, stages of the Design Thinking process, defining problems and defining challenges, Considering different techniques and methods for generating ideas, developing creativity and applying divergent and convergent thinking, explaining how prototypes are made and used for testing and learning from users, and how improvements are made through the iterative process of monitoring feedback, exploring different applications of Design Thinking in various fields, such as product design, user experience, business strategy, education.
    Literature: Materials in electronic form, available on the website
  3. Topic name: Scrum
    Topic contents: Introduction to Agile and Scrum, Scrum Values, Scrum Team, Developer, Product Owner, Scrum Master, daily Scrum, Sprint Review, Sprint Retrospective, Product Backlog, Spring Backlog, Increment.
    Literature: Materials in electronic form, available on the website
  1. Topic name: Figma
    Topic contents: Collecting information and exploring user needs and requirements. Creating concepts and sketches of the prototype of the application. Determining different interactions and navigation in the application. Creating a graphical design of the application interface. Add transitions, animations, and interactivity to the app prototype.
    Literature: Materials in electronic form, available on the website
  • Knowledge verification method: project;
  • Cost of knowledge innovation: Participation is free for all participants;
  • Place of implementation: Cabinet 304, Faculty of Organizational Sciences, and online

Candidates who successfully complete the course within the summer school will be awarded certificates of participation in the summer school.