University of Belgrade, Faculty of organizational sciences

Department for e-business

Management of digital product development

  1. Topic name: Product Development Management Framework
    Topic content: Ecosystems of electronic business. Product management – definition and key elements. Key roles and processes in digital product development management. Digital product strategy. Project management in electronic business ecosystems. Digital product development planning. Development management. Digital marketing. Sales and Distribution, Maintenance and Support. Cost management. Product analytics and metrics. Key concepts in digital product development. The relationship between project and product management.
    Literature: Materials in electronic form, available on moodle.elab.rs
  1. Topic name: Managing the development of digital products
    Topic content: Life cycle of a digital product. Roles and Responsibilities in Digital Product Development. Agile methodologies and DevOps approach for managing the development of digital products. Scrum product management. Matrix of goals and priorities, product backlog, planning board, estimates of required time and resources, maps of user stories, burndown charts, product roadmap. Design thinking: research of user needs, definition, ideas, prototypes, testing. Managing product development in startups. MVP. Speed ​​boat solution.
    Literature: Materials in electronic form, available on moodle.elab.rs
  1. Topic name: Tools for managing the development of digital products
    Topic Content: Overview of Digital Product Development Management Tools. Getting to know the Open Project solution. Managing the development of digital products using OpenProject. Tools for designing UI and UX: drawing wireframes, prototypes and mockups. Customer journey map, user path. Defining user requirements. Defining use cases and user stories. Defining reports, managing goals, managing functionalities (product backlog). Organization of beta and pilot testing. Examples from practice.
    Literature: Materials in electronic form, available on moodle.elab.rs
  1. Topic name: Project development
    Topic content: Implementation of key phases using digital product development management tools on a selected example: SaaS web platform development for e-commerce, blockchain-based digital product development, or IoT platform development.
    Literature: Materials in electronic form, available on moodle.elab.rs
  • Knowledge verification method: project;
  • Cost of knowledge innovation: Participation is free for all participants;
  • Place of implementation: Cabinet 304, Faculty of Organizational Sciences, and online;

All participants who attend the classes and successfully complete the final project will receive a certificate upon completion of the course. Current and future students of the Faculty of Organizational Sciences, on the basis of the obtained certificate, will be recognized as part of the pre-examination requirements in one of the following courses of the Department of Electronic Business, depending on the level of study:

  • Internet marketing – undergraduatestudies;
  • Digital marketing technologies – master studies;
  • Internet marketing – particular postgraduate studies;
  • Intrenet marketing and social media – phD studies;