Department of e-business University of Belgrade, Faculty of organizational sciences
The book title (in Serbian): Elektronsko poslovanje
The book title (in English): Electronic business
ISBN:978-86-7680-304-0
Authors: Božidar Radenković, Marijana Despotović-Zrakić, Zorica Bogdanović, Dušan Barać, Aleksandra Labus
Abstract:
The book provides a comprehensive description and analysis of the most significant concepts, business models, technologies and services in various areas of e-business. The main aim is to analyze e-business infrastructures and applications, and to influence the design of innovative e-business models. The key topics include: e-business infrastructure, e-business management, e-commerce, internet marketing, social media, mobile e-business, and e-services. The target audience of this book is primarily the students of the Faculty of Organizational Sciences, but it can be useful to all scholars and practitioners who work in the fields of ICT application in business, science, education, government and other fields. The content presented in the book is expected to leverage the dissemination of knowledge and the awareness of potential benefits of e-business.
Table of Contents
PREFACE
I. INTRODUCTION TO E-COMMERCE
1. E-BUSINESS MODELS
2. E-BUSINESS INFRASTRUCTURE
3. E-ENVIRONMENT
II. E-BUSINESS MANAGEMENT
4. E-BUSINESS STRATEGY
5. ORGANIZATIONAL STRUCTURE FOR E-COMMERCE
6. BUSINESS PROCESSES IN E-BUSINESS
7. E-BUSINESS PROJECT MANAGEMENT
III. IMPLEMENTATION OF E-BUSINESS
8. INTERNET BUSINESS PLAN
9. E-COMMERCE
10. E-SUPPLY AND SUPPLY CHAIN MANAGEMENT
11. PAYMENT SYSTEMS ON THE INTERNET
12. INTERNET MARKETING
13. SOCIAL MEDIA
14. CUSTOMER RELATIONSHIP MANAGEMENT
IV. E-SERVICES
15. E-BANKING
16. E-GOVERNMENT
17. E-EDUCATION
18. E-HEALTH
19. MOBILE BUSINESS
V. E-BUSINESS TRENDS
20. TRENDS IN E-COMMERCE TECHNOLOGIES
21. TRENDS IN MANAGEMENT AND SERVICES OF E-BUSINESS
