Salesforce

1. Topic name: Management of ondos with clients. Cloud CRM platforms.
   Topic content: Introduction to CRM. xRM concept. The role of CRM in e-business ecosystems. Application of advanced technologies in CRM. CRM platforms.
   Literature: Materials in electronic form, available on moodle.elab.rs

2. Topic name: Salesforce cloud platform
   Topic Content: Introduction to Salesforce. Functionalities and services of the Salesforce platform. Sales Cloud. Marketing Cloud. Analytics Cloud. IoT Cloud. Salesforce Service Cloud. Trailhead. Salesforce Education Cloud. Salesforce certification.
   Literature: Materials in electronic form, available on moodle.elab.rs

3. Topic name: Salesforce Application Development
   Topic Content: Salesforce Application Programming. Salesforce App Cloud. Development environment. Salesforce AppExchange.
   Literature: Materials in electronic form, available on moodle.elab.rs

4. Topic name: Project development.
   Topic content: Implementation of the CRM system in the business ecosystem of a higher education institution.
   Literature: Materials in electronic form, available on moodle.elab.rs

• Knowledge verification method: project;
• Cost of knowledge innovation: Participation is free for all participants;
• Place of implementation: Cabinet 304, Faculty of Organizational Sciences, and online.

All participants who attend the classes and successfully complete the final project will receive a certificate upon completion of the course. Current and future students of the Faculty of Organizational Sciences, on the basis of the obtained certificate, will be recognized as part of the pre-examination requirements in one of the following courses of the Department of E-Business, depending on the level of study:

• Internet marketing – undergraduate studies;
• Digital marketing technologies – master studies;
• Internet marketing – particular postgraduate studies;
• Internet marketing and social media – phD studies;