Internet economy

Theoretical classes

Characteristics of the Internet economy. The impact of the Internet on business transformation. Business of a traditional company in the conditions of Internet economy. New types of business on the Internet. Business networks and Internet infrastructure. Intellectual capital and its measurement. Transaction costs in the Internet economy. “Growing yield” economies. Exchange of information on the Internet, extranet and intranet as a source of value creation. Business models on the Internet. Business virtualization and virtual value chain. Competitive strategies of companies in the Internet economy. The impact of the Internet on business performance. Internet economy and business globalization. Scenarios for the future development of the Internet and its implications for the Internet economy.

Practical teaching: Exercises, Other forms of teaching, Study research work

Exercise classes follow the content and structure of lectures and include: elaboration of economic aspects of electronic business; application of information and communication technologies in the process of creating competitive advantages in the conditions of Internet economy; elaboration of the process of strategic positioning on the Internet; application of methods to increase the efficiency of the new economy; case studies, creative workshops, exercises with the use of the Internet.

Acquisition of scientific and professional knowledge and skills related to current approaches, models, processes and trends in the Internet economy, as well as to making managerial decisions in this context.

Competences related to the complexity of doing business in the Internet economy. Acquiring the ability to connect knowledge in the field of networking. Students’ ability for practical

application of knowledge related to various business concepts and models in the conditions of Internet economy.

1. Øverby H. and Audestad J Digital Economics: How Information and Communication Technology is Shaping Markets, Businesses, and Innovation (parts of the book), 2018
2. Jordan T, The Digital Economy (parts of the book), Polity Press, 2020
3. Brousseau E. and Curien N. (Editors) Internet and Digital Economics: Principles Methods and Applications (parts of the book) Cambridge: Cambridge University Press, 2008
4. Chaffey D. E-Business and e-Commerce Management, Strategy, Implementation and Practice (parts of the book) Prentice Hall Financial Times Harlow, 2011
5. Milićević V. Internet Economics Faculty of Organizational Sciences, Belgrade 20