E-business ecosystems

Theoretical classes

The concept and definition of the digital ecosystem. Digital transformation of business systems. Architecture and components of digital ecosystems. Processes, roles, connections and resources. B2B collaborative networks.Joint creation in the value chain. The impact of digitalization on the value chain. Integration of collaborative network elements. Integration frameworks. Virtual organizations. Data management in digital ecosystems. PSD2. Payment system harmonization. Third party services. Digital ecosystem infrastructure. Digital ecosystem technologies: web services, cloud computing, mobile technologies, internet of intelligent devices, big data, blockchain. Software platforms: xRM, ERP, WMS, BPM. Digital ecosystem services and applications. Performance management of digital ecosystems. Metrics. Value chain management. Examples of digital ecosystems: e-commerce ecosystem, e-government ecosystem, e-health ecosystem, e-education ecosystem. B2B marketplaces.

Practical teaching:

Digital ecosystem design. Modeling of complex business processes in e-business, UML, BPMN. Business protocol modeling, ebXML. Integration and interoperability of ecosystem components: web services, REST architectures. Service orchestration. Automate the collaboration process. Implementation of digital ecosystems: e-commerce ecosystem. Review and analysis of commercial and open source platforms for e-commerce system development. ERP and XRM platforms, Oddo, Salesforce. Integration with third party services. Data management in digital ecosystems.

The primary goal of the course is to introduce students to the key elements, concepts and technologies in e-business ecosystems.

Students are trained in the analysis, design, implementation and management of e-business ecosystems.

1. B. Radenković, M. Despotović-Zrakić, Z. Bogdanović, D. Barać, A. Labus, Electronic business, ISBN 978-86-7680-304-0; Faculty of Organizational Sciences, Belgrade, 2015
2. Gupta, R., Mejia, C., & Kajikawa, Y. (2019). Business, innovation and digital ecosystems landscape survey and knowledge cross sharing. Technological Forecasting and Social Change, 147, 100-109.
3. Senyo, P. K., Liu, K., & Effah, J. (2019). Digital business ecosystem: Literature review and a framework for future research. International Journal of Information Management, 47, 52-64.
4. Kohtamäki, M., Parida, V., Oghazi, P., Gebauer, H., & Baines, T. (2019). Digital servitization business models in ecosystems: A theory of the firm. Journal of Business Research, 104, 380-392.
5. Subramaniam, M., Iyer, B., & Venkatraman, V. (2019). Competing in digital ecosystems. Business Horizons, 62 (1), 83-94.
6. Chae, B. K. (2019). A General framework for studying the evolution of the digital innovation ecosystem: The case of big data. International Journal of Information Management, 45, 83-94.
7. Materials in e-form, from the e-learning portal www.moodle.elab.fon.bg.ac.rs.