As a part of the conference ICMarkTech’22 – The 2022 International Conference on Marketing and Technologies, we have organized BMASmartC 2022 – 3rd Workshop on Innovative Business Models and Applications for Smart Cities. The chairman of the workshop was professor Zorica Bogdanović from the Faculty of Organizational Sciences, University of Belgrade.
The works that were presented at the Workshop are:
• Rethinking smart mobility: A systematic literature review of its effects on sustainability (Pedro Rodrigues, Elizabeth Real de Oliveira, Isabel Barbosa, Luís Durães)
• Internal Stakeholders’ Readiness for Developing Smart Railway Services through Crowd-based Open Innovations (Nenad Stanisavljević, Danijela Stojanović, Aleksa Miletić, Petar Lukovac, Zorica Bogdanović)
• A Model for Municipality Buildings Renting Auction on Algorand blockchain (Miodrag Šljukić, Aleksandra Labus, Marijana Despotović-Zrakić, Tamara Naumović, Zorica Bogdanović)
• The Importance of Marketing in Environmental Sustainability: The Sport Management Case (Ricardo Cayolla, Marco Escadas)
Within the conference, participants of the Erasmus+ DPBL project met and discussed the relevant project issues.