E-business management – selected chapters

Acquisition of the latest academic and professional knowledge in the field of management, a modern scientific discipline that deals with the problems of managing organizational systems. Enabling students to use modern methods and techniques used in management, as well as illustrating skills that contribute to improving the functioning of the organization.

Application of academic and professional knowledge, methods and techniques in the processes of planning, organizing, leading and controlling various jobs, ventures and organizational systems. Students will be able to apply advanced skills of team building, communication, negotiation, conflict resolution, leadership and motivation in business decision making.

Theoretical classes
P-01: Introduction to machine learning,
P-02: Supervised learning, standard measures of accuracy, optimal predictors,
P-03: Similarity of regression and classification,
P-04: Neighbor neighbor algorithm, linear and nonlinear regression,
P-05 : Neural network architecture with forward propagation, Simple method for neural network training,
P-06: Backward propagation method for neural network training,
P-07: Machine learning process, machine learning model overtraining,
P-08: Regularization for overtraining prevention,
P-09: Decomposition of bias and variance, Beging, Learning curve,
P-10: Machines with support vectors,
P-11: Bayesian networks,
P-12: Continuous latent variables,
P-13: Bayesian regression,
P-14: Mixed models and algorithm for maximizing expectations,
P-15: Sequential data.

Study research work

Students are required to do research work in the form of research proposals. The research proposal should be a combination of theoretical concepts with practical application.

1. Chaffey, D. Digital Business and E-commerce Management:Strategy, Implementation and Practice, Pearson Education Limited Harlow, UК 2015
2. Chaffey, D., Mayer, R., Johnston, К. and EllisChadwick, F.Internet MarketingStrategy,Implementation and Practice, 4th edn., Financial Times Prentice Hall, Harlow 2009
3. Marković, Aleksandar E-business management – materials in electronic form FON, Belgrade 2020
4. Rayport, J. and Jaworski, B. Introduction to E-Commerce, 2nd edn., McGraw-Hill, NewYork 2003
5. Timmers, P. Electronic Commerce Strategies and Models for Business-to-Business Trading, Series on Information Systems,Wiley, Chichester 1999